One of the big lessons in Producing I learned in 2016 is that unless there is a clear leader of a project, someone who is charged with moving the ship forward, things can very easily fall apart.
I personally witnessed three or four really commercial films, with marketable elements starting to come together into a finance-ready package, and with no clear lead producer, these projects stalled and never made it to production.
For one reason or another, people get busy with other things, pitching new projects, writing new scripts, going to work on another production and things … just … fall….apart.
It’s heartbreaking to see such potential just slowly die off!
So for the projects I’m working on personally and the ones I consult on, I require clear leadership. Oftentimes that leader is me, though oftentimes it’s a producer who has already been taking charge but needs support in one area like packaging talent.
in fact, I was recently hired on two projects for that very reason – clear leadership was in place, but support is needed to package talent and appease financiers and show a clear path to market.
All this to say – if you’re like me and have got several irons in the fire, pay attention to leadership on each of your projects. Is that leader you or someone else? Either way, make sure someone is definitely responsible for driving things forward day to day, week to week, or you risk projects falling into a black hole for a year or more and then wondering where the time went.
Well technically the next big sales cycle for films starts in a couple weeks at Sundance. However, that festival is focused on the films premiering there, so it’s not a real ‘market’ where you can freely present your projects in development or show trailers of your completed films. Well you can, but no one is really paying attention :)
The next real market is EFM which runs alongside the Berlin Film Festival in Feb.
For those of you with almost completed films looking to launch distribution there, now’s the time to be reaching out to sales agents.
If you’re got a film in the financing stages and there’s some packaged elements in place, and especially if there’s international co-production potential, you may consider attending EFM to start presenting your project to the market.
I think EFM is my favorite of the three main film markets (Cannes, AFM, EFM) because of it’s ’boutique-y’ feel and high bar for theatrical level product. And I’ve had some of my best meetings there and made some of the most valuable connections in the business. Even when I was a sales agent selling from behind a booth all day, I liked the general vibe of the market the best. (ie: the buyers aren’t of the ‘films by the pound’ variety if you know what I mean LOL)
If you’re planning on presenting a film at EFM and require guidance on the process, you can check out my Film Market Consulting services and fill out a questionnaire – and that way I can let you know if I can help or point you in the right direction.
I’m offering special rates and packages for EFM so be sure to ask about that when you fill out the application.
And on that note, I’ll wrap things up for today. I hope you have a wonderful day ahead and I’ll speak to you again soon…