Every day it seems I get a minimum of 6 emails from filmmakers asking me to promote their crowd funding campaign to my audience. The irony is that – my audience is other filmmakers – they’re not the target audience for your film. So how’s that going to help you with raising money?
The key to raising money for your crowd funding campaign is to engage your target audience to the point that they want to give and help you make your dream a reality. Not to beat random people over the head with ‘give me, give me, give me’! That strategy doesn’t work and in and my opinion, unless you have a target audience plan…and by that I mean an email list of at least 1000 strong, a FB fan base, a Twitter following and your cast and crew all have the same, then you shouldn’t really be embarking on a crowd funding campaign in the first place.
Yes it takes time! What this means is that you can’t decide you’re going to do a crowd funding campaign and kick it off the next day. I would say you need at least 3 months prep time (assuming you’re starting with an existing email list to promote to)…if you don’t have that existing list, it could take 6 months to a year to develop one. I’ve been working with a particular client of mine for just over a year while he builds up his target audience email list and FB fan base. To build up that base he’s spent money – and lots of it – both in FB ads and in traveling the country to different conferences and gatherings where his target audience hangs out, and he’s collected email addresses one by one that way. It’s been a long slog but guess what – a year later he’s in prime position to promote anything he wants to this audience. They are extremely targeted and interested in what he has to offer….they want to see the film get made….and he’s kept them engaged the whole time.
So I ask you – what is the promotional plan for your crowd funding campaign? I hope it doesn’t involve emailing bloggers in the filmmaking space — as discussed, they are not your target audience. Other filmmakers? They are busy trying to raise money for their own films and could care less about yours! Come on – time to get your hands dirty and do the work yourself even if it takes a year or longer. And if you can’t figure out who your target audience is to even begin this process, then guess what – you probably shouldn’t be making the film.
Over to you….thoughts? questions? comments? Let’s discuss this further in the comments section below!
Tomorrow, Wednesday April 24 I’ll be holding a Virtual Seminar on crowd funding entitled Crowd Funding & The U.S Jobs Act: What It Means For Independent Filmmakers with entertainment attorney Corky Kessler. We’ll be discussing the implications of the newly passedU.S Jobs Act and now it relates to indie filmmakers. If you are planning to do some crowd funding for your film, don’t miss this seminar! You’ll also have a chance to get all your legal questions answered during our Q+A period. CLICK HERE for more info.