I hope you’re having a great week!
I’m still out and about on this crazy round the world shoot but one thing I’m certainly enjoying is being in ‘execution’ mode again after long periods of development on a few projects.
That’s such a major downside to our business – long development stretches where you feel like nothing is happening and you’ve been talking about projects for so long but not actually doing them.
So it’s good to be doing again! More creating, less talking. It’s a terrible cycle to fall into if we allow ourselves to go there…
It’s like the film I’m taking to SXSW next month. Everything came together on that within a few months time and we just. started. shooting. Nope, we didn’t have all the money raised yet but yes we had a fantastic package with a short window of avails so we took advantage of it got ourselves into production.
I received some emails recently from readers asking how my ULB film got into SXSW but theirs got rejected from every Tier 1 festival. Here’s the thing – it’s got nothing to do with the budget. We focused on packaging the right elements and working with a director who had some prior festival exposure so we really positioned the film for a Tier 1 fest from the outset. (by the way, that approach is what felt right on this particular project, not every project though).
We also were sure to stay focused on the right things….
So many times I see fellow producers focusing on things like beautiful tricked out websites, elaborate financial plans, script competitions, shiny business cards, etc. When in reality, all of those things are distractions from what’s really important to getting the film into actual production. Yes, execution mode.
I’m even following the same path right now on a small handful of client projects. The right strategy followed by doing the work.
What about you? Have you fallen into the trap of developing rather than producing? And if so, what are you doing about it?
Let’s continue the conversation in the comments section below…