In the last post we talked about your film’s WEBSITE and AUDIENCE AGGREGATION… but let’s get down to the meat and potatoes of what I know you are are interested in – and that’s PROMOTING YOUR FILM ONLINE.
I know this because I recently did a survey and one thing that was abundantly clear throughout the survey results was:
Filmmakers want to know more about low and no cost ways of Promoting their films online!
What may surprise you is that this seems to be the case whether or not the filmmaker is pursuing DIY distribution, Traditional distribution, or BOTH. The reason is simple – with such low-cost ‘bang for your buck’ ways to promote your film online, you can jump in and become your film’s CEO and take control of the reigns. If you can effectively promote your film and grow your audience, it gives you a better chance of being able to bypass the middle man and make split-right distribution deals all on your own.
But let’s back up a bit and talk about you being your film’s CEO, in charge of your own marketing & promotions – because the first objection I usually hear to this is that filmmakers don’t want to do all the nitty gritty work that’s involved with promoting their film. They want to unload those duties onto someone else to just take care of it all (something like a magic bullet). While I understand this position completely, but hear me out for a second….. I’m not against outsourcing your film’s marketing and promotions to a PMD (producer of marketing & distribution) or other professional or even a company… BUT what I will say is this: before you do that I recommend you learn at least a little about ALL the different methods of marketing & promoting your film, so you at least know what you’re doing before outsourcing the task. Who knows, you might find that you actually ENJOY doing some of the work yourself, and then bring on team members whose talents complement your own. And remember the golden rule? No one will have more passion and enthusiasm for your film than YOU.
For example, as CEO of my own business I’ve invested a lot of time and resources to learn a little about a LOT of things having to do with marketing and promotions. And guess what? Now that I know how everything works and how all the pieces of the puzzle fit together, I choose to outsource SOME of those tasks (specifically the ones that I’m not an expert at) and SOME of the tasks I actually like doing myself. But I feel much better at least knowing about the tasks that I’m outsourcing because then I can better direct people who are helping me, and I also know when they aren’t performing the tasks right – so in other words, they can’t take me for a ride! You see, you want to be in a position of confidence and have an idea of the BIG PICTURE of marketing and promotions before you start assembling the team that’s going to help you execute.
So with that in mind, I want to go over some of the recommended low and no cost ways to promote your film online. And then maybe you can tell me, which ones you’ve tried, which ones have worked or not worked for you, and which you want the most help with… here goes:
• Social Media (Facebook Fan Pages, Groups, & Twitter)
• Video Marketing
• Email Marketing
• Advertising (Google, Facebook)
• Integrated Partnerships
• Social Plugins
• Forum Marketing
…Is there anything else I’m forgetting?
So let me know what you think by commenting below…. to PROMOTE or not to PROMOTE your film online? You know the advantages and really you have nothing to lose right? Looking forward to your thoughts!