Ever since my last blog post FIVE FACEBOOK TIPS FOR FILMMAKERS I’ve been getting a lot of questions from filmmakers on the best way to actually aggregate fans on Facebook (and on their individual websites) for the purposes of staying in contact with their audience and future customers. Remember, it’s not enough to just slap up a Facebook page for your film, you must also continually keep your fans engaged throughout the entire process of making your film. The purpose of this? Well it’s twofold…..
1. So you have sufficiently ‘primed’ your audience for the release of your film by the time it’s ready
2. So that you have actual potential customers for your film – an audience of people ready & willing to consume your film in the theater, on DVD, VOD, or however you are releasing it
What are the consequences if you don’t aggregate an audience properly?
Well imagine having a completed film and having to start from scratch trying to build a fan base… it could take months, if not years to accomplish that – all the while your film sits there collecting dust because there’s no audience to launch it to!
OK, so here’s my biggest recommendation for aggregating your audience PROPERLY….
YOU NEED TO CAPTURE EMAIL ADDRESSES
Why? Because Facebook Film Pages do not allow you to send a message directly to your fans, so you are entirely dependent on them seeing your communications on their ever-cluttered wall when they log onto Facebook. This is not a good strategy! Instead you should be providing a sign-in box where your fans can give you their email addresses (if they want) so you can message them directly with updates on your film, AND you can market to them directly once your film is ready for release and/or for sale. Want to see an example of what I’m talking about? Here’s a screenshot from the DELIVERED Facebook page that Linda Nelson referenced in the previous Case Study:
I also use an email capture on my own Facebook page:
Now you may be wondering where these email addresses go once you capture them right? I’m glad you asked! What you need is an EMAIL DATABASE that can handle this function for you (otherwise known as an Autoresponder or Email Marketing service). If you receive my Film Specific newsletters, then you are a part of my email database which allows me to communicate with 10,000 plus subscribers at once by pressing a single button. People ask me all the time which Email service I use – it’s called Aweber and I’ve been using them for over 3 years and can highly recommend them.
The next question I always get asked is how to install this Email Sign-Up box on a Facebook page or website. It’s actually pretty simple because once you register with a service like Aweber you will get a bit of code to use on your page or site and POOF – the sign up boxes magically appear! Then when someone signs up to receive your updates, their email address automatically gets added to your Aweber database where you can log in and start communicating directly with your fan base. You know those stories you hear about people selling tons of DVD’s off their websites? Well they accomplish that through doing an email campaign and utilizing a service like Aweber.
So what do you guys think? How many of you are already using email capture on your Facebook page or Website and what has your experience been?