One of the things you hear about so much these days is the necessity of lining up Marketing/Promotional partners for your film. The main reason for this is so that you can leverage the might of some of these partners to be able to spread buzz about your film – sell DVD’s, get people to your screenings, etc.
Somehow though actually ‘engaging’ marketing partners is easier said than done….
For example, once you make a list of potential partners, how and when do you contact them? And what do you offer them in exchange for promoting your film?
The answer to the first question is that you should be getting in touch them as early in the filmmaking process as possible. Ideally during pre-production.
As to what you can offer them to entice them to help you? The most obvious thing you can offer them is money – for example an affiliate commission on every DVD they sell to their audience. But what if the film isn’t made yet and you don’t have DVD’s to offer? How do you really get them excited at this stage in the game?
This is one question that several of my clients are grappling with right now. And we’re working together on ways to approach marketing partners and what we entice them with – what we can say or do to get them to join our ’cause’ right now and help us start spreading the word on the film, get a buzz going, get some fans and followers, and in general start engaging the target audience for the film early on.
I’d love to hear from you any ideas you have….anything you’ve done that’s worked, or not worked, or anything you’re in the process of doing with regards to engaging your marketing partners in the early stages….