Marketing and distribution expert Thomas Mai discusses one of the greatest tools in a filmmaker’s promotion arsenal: starting a movement for your film. In this interview, Thomas discusses why and how to start a movement as well as gives practical examples of filmmakers who have started movement for their films.
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Also, here’s my favorite example of a film that created a movement and one that we referenced in the video – “The Dark Knight” from Warner Brothers. I know it’s a studio movie, but open your mind a little and you will see many things you can co-opt for your indie. ENJOY!
And leave us any questions or comments you have on Starting A Movement for YOUR film. What are you doing that’s working… or not working?