People are starting to really grasp the notion that whether you have a completed film that needs distribution, or a film at the financing stage, Facebook is a major asset in building an audience for your film that you can eventually promote and sell your film to. But it’s no easy task to build up an audience, is it? Every day I get emails from readers asking me to ‘like’ their Facebook page…. people desperately seeking ‘likes’ to add numbers to the fan list. But what they don’t understand is they’re going about it entirely the wrong way. Let me explain….
If you are to organically build up an audience for your film, one that will actually support your crowd funding campaign, or buy a DVD from you, or attend a screening of your film…. it has to be just that – an organic build. Not a bunch of gratuitous ‘likes’…. because then it’s just a numbers game and these people aren’t invested in you or your film or your cause at all and will likely never support you in the way you are envisioning.
Nobody wants to just ‘like’ your Facebook page. They want to be a part of something.
So what is the solution then? Well it all comes down to target audience. Ask yourself this: Who is the target audience for my film and how can I reach them and educate them about what I’m doing? How can I provide value to them so they will become part of my community? And then, how can I build trust with them over time so they will eventually support my work whether that means donating to my crowd funding campaign or buying a DVD from me or watching my film on iTunes.
Back to your target audience – where do they hang out? Are there associated Facebook groups you can join and contribute to and educate people about the film you’re making?
What about live events? I have a client who for the last year has been traveling to conventions and conferences where the target audience for his film hangs out, sometimes even renting a booth and meeting people face-to-face, telling them about their movie, spreading the word and his message, and growing his audience to over 10,000 fans along the way.
Yeah, no one said it was easy or cheap to build an audience from scratch, but wherever you’re at in the process of making your film I recommend you start now, because it takes time to do it right and build a real fan base (not just numbers that have no real ‘connection’ to you).
You want to give people a reason to ‘like’ your film – that is the key!
So over to you – how are you building up your online audience? How are you offering value to your community and organically building a fan base that will truly support your filmmaking endeavors? Let me know and let’s exchange ideas in the comments section below!