I just released new updated version of the SELF DISTRIBUTION STARTER KIT mini-eBook/guide this week and it seems to be stirring up conversation about Self-Distribution in general. One of the things that fascinates me is how the Direct-To-Consumer (DTC) approach of selling DVD’s off your website is somehow looked down upon by many filmmakers. I’m not sure why since DTC DVD distribution is one of the highest margin transactions on the self-distribution front.
Take this for example – when you distribute your DVD through traditional DVD distributors, you maybe net $1/$2 per unit of what they sell…. VS. when you sell DVD’s DTC from your website, you have the possibility of netting anywhere from $5-$15/per unit depending on what YOU decide to price it at. In my mind, what’s there to argue about? Especially since YOU can control the manufacturing and marketing costs and you don’t have to wait for the DVD distributor to recoup those costs before you start seeing any revenue.
Now having said that, there are case studies abound of filmmakers who make a whopping $0 and 0 cents self distributing DVD’s off their websites. And that’s because they are not executing the other part of the equation which is mandatory for a successful DTC DVD campaign: MARKETING. But on the other side of the coin, there are case studies of filmmakers who are succeeding wildly at DTC distribution, and quietly using that income to start producing their next project.
In my 2010 SELF DISTRIBUTION STARTER KIT I talk about the different ways to go about distributing your DVD from your website – whether it’s via On-Demand replication or traditional replication & fulfillment – but I’d love to hear from you and what your experiences have been. What combination of marketing, replication, & fulfillment has worked for you? Or do you know of any successful case studies you’d like to share?
** By the way, in full disclosure, the SELF DISTRIBUTION STARTER KIT is $39 on my site but is FREE for members of FILM SPECIFIC