Curious about real VOD (Video On Demand) numbers? I’ve been getting asked that question a LOT lately and so I want to try and showcase some filmmakers who are actually generating revenue from VOD platforms, and hopefully give you a few tips along the way :)
This first case study I unearthed is from Ryan Barton-Grimley on his film THE TRUTH. You may remember Ryan from the case study I did with him a few years ago called “Packaging Indie Films”, and then the follow up we did last year called “The Truth: 2 Years Later”. (if you haven’t listened to those yet I highly recommend them!)
Anyway, Ryan went on to get distribution for his film THE TRUTH (both foreign and domestic) but the biggest revenue stream for him turned out to be VOD. This is becoming true for many filmmakers and sometimes comes as a bit of a surprise, but it’s always welcome!
So in preparation for today’s Virtual Seminar with Michael Murphy of Gravitas Ventures (VOD aggregator), here’s a little VOD progress report from Ryan to give you some real world context. I’ll continue to collect these VOD case studies and certainly if you are a VOD success story, please email me and let me know!
Oh, and if you’re looking for additional resources, here’s a previous interview I did with Michael Murphy from a couple years ago talking all about VOD called “Making VOD Distribution Work For You”.
And now….enter Ryan:
What’s the name and website of your film?
“THE TRUTH” www.thetruthisalwayscomplicated.com
What’s the budget range of your film and which ‘names’ are in it?
$500k. John Heard, Brendan Sexton III, Daniel Baldwin, Erin Cardillo
How did VOD distribution fit into your overall distribution plan for the film?
It was a minor part of our plan going in. At the time it was untested, seemed like a long shot, but DVD distribs seemed to be going belly-up all around us, so we went for it and made all our other deals around it.
How did you go about getting VOD distribution – did you work with an aggregator and what kind of deal did you make?
We worked with Gravitas Ventures
Once your film premiered on VOD how did you drive sales?
We used Facebook and Twitter and hoped for the best.
What range of revenue have you made so far with VOD and what are you projecting will still come in?
We’ve made about 75K including our Netflix streaming and are hoping for another 15K or 35K if Netflix streaming reups our film. (editors note: Ryan is the rare case of an indie getting paid an advance from Netflix for streaming rights – this certainly had something to do with the fact that he had name cast in his film).
Any mistakes you made along the way in terms of VOD distribution or things you would do differently next time?
Nope, it was the only part of our deal that we got right. I guess I could have paid for PR to spread the word more, but not sure if that would have made us more real money in the end.
So there you have it! Comments or questions for us? Just post them below. I look forward to hearing how YOU’VE done with VOD!