There was a really interesting discussion that transpired recently in the Film Specific Forums about the bottom line of being a Producer – you better be bringing one of the Big Three to the table at any given time, especially when you’re first starting out: Money, Cast, or Distribution.
In my previous post Thinking Big some of the commenters complained of hitting a brick wall when trying to approach A-list talent without financing. If you have that attitude and can’t stretch your thinking enough to get around the brick wall, then maybe Producing isn’t for you. As Producers, we have to be able to make something from nothing sometimes – and that means starting with no resources and building them up one by one and leveraging each one to get to the next. So don’t accept that excuse of having no money to get talent. That’s baloney and you know it! If it was easy, everyone would be doing it. It’s not easy, but if you want to succeed as a Producer you better drop the excuses and figure out how to get to talent even when you don’t have the money yet.
Back to the list of the Big Three – if you don’t have the wherewithal to go after Talent, then focus on the Money. And I can hear the complaints coming in already of “…but I don’t know any high net worth individuals”. That may be the case – but you have to figure out how to get out of your comfort zone and your immediate social circle then and put yourself in situations and events where there might be high net worth (or even medium net worth) individuals. You won’t succeed at that by sitting behind your computer I can tell you that much!
And if going after Talent or Money isn’t your thing, then how about Distribution. Do you have any previous relationships with distributors that you can tap at least as a starting point? Or how about this – why not invest in going to one of the big Film Markets like Cannes (coming up next month) or AFM (in November) where you can actually put yourself right in front of distributors and make those contacts first hand. There’s three excellent case studies here, here and here of filmmakers who took a chance, invested in going to a film market, and made it pay off in spades by developing relationships with distributors and financiers…. which then got the momentum going which then ultimately got their projects financed. Remember, getting one element attached can change everything and give your project the momentum it needs to start the snowball effect.
So I’ve said it once and I’ll say it again – there’s opportunities all around us! You just have to shed the limiting beliefs and excuses upon excuses of why you don’t have this or that — and literally get moving!
Money – Talent – Distribution. What are you bringing to the table for your next project?
I’d love to hear your thoughts by commenting below….
Oh, and by the way if you prefer to listen to those 3 Case Studies or read Independent Film Blog posts on your iPhone or iPad, you can download the new Film Specific App for free HERE where everything is available!