I’ve been getting some push back recently from people who are intrigued by and want to follow the $1 million blueprint for their films, but who don’t want to do the ‘work’ involved. Let me explain – the $1 Million Blueprint is a very specific formula for financing your movie that involves pre-sale
s….which is predicated on packaging your film with ‘bankable’ cast. Bankable cast are usually white males…so in other words, you can’t pre-sell a movie with an all female cast, rather there has to also be at least one male lead.
Now before you go berserk on me let me just say that I didn’t make these rules, I’m just telling you the reality of the situation.
So the question becomes…what if you have a film that doesn’t fit this ‘mold’. What if you want to use ‘non white’ leads? Or you have a project where the main roles are women? Does that mean you can’t get your movie made? HECK NO…it just means that this particular formula may not work for this project. Obviously there are films being made and distributed and getting into first tier festivals without following this formula…. so don’t fret!
Let’s look at your options: Well if you’re not following the Pre-Sales formula, then you can finance your film the more traditional way of using private equity. The downside to private equity is the enormous risk involved since most independent films don’t return their investment….so you have to find the right investors who are more keen on supporting your work then looking for ROI.
Or maybe you have a film that is ’cause-related’ and fundraising might be an appropriate avenue to financing your film. I have a client right now who has a cause-related feature (one of the themes is animal abuse) and he just finished a Kickstarter campaign, and is now prepping for a big fundraising event where he’ll present his project to an audience of animal rights activists.
Private equity financing has been around for as long as independent film has been around….it’s the go-to source for getting your film made. However many people (including myself) prefer to finance their films ‘from the market’ via pre-sales. So for me personally, I focus on producing films that can only be made using that Pre-Sales formula, but that’s just me. I come from a Sales background so this is what comes second nature to me….but hey, it may not work for you.
I had a filmmaker write in to me and say she’s ‘depressed’ because the films she wants to make do not fit the $1 Million Blueprint ‘mold’ and therefore is her pursuit of getting her films made completely futile? I told her of course not….you just have to follow a different formula!
So what’s it going to be for you then? Are you following the Pre-Sales formula or another formula for getting your films made? And what questions do you have about the proecess?
Want help developing and packaging your film the right way and getting your film made without Pre-Sales? Check out my Comprehensive Development & Packaging Consulting program here.