Happy New Year everyone! This is my first blog post of 2011 and first I want to apologize it’s taken me so long between the last post of 2010 and now – but with the holidays and a little vacation, I’ve been off the blogging grid for a bit.
But the good news is I’m back in action and ready to really fly in 2011! In terms of what I’ll be focusing on personally this year it’s quite simple….
ONE I’m going to be focusing on producing a couple of my own projects this year (yep, back to my roots!) and,
TWO I plan to take you on that ride with me via my teachings on Film Specific, working with clients individually, and at workshops.
Let’s face it, we’ve all heard by now the statement: ‘traditional distribution is dead’ and as I’ve said before I think that’s a bunch of hooey. It IS possible to make money in the film business and still go the ‘traditional’ route. BUT I do agree that the film business has changed (just like any other business or industry things change and shift year to year) and so as Producers and Filmmakers we just need to go with the flow and adapt a little right? Pretty simple which is why I firmly believe it’s not as dramatic as everyone paints it to be. Of course, that’s just my personal opinion – you may have yours and I’d love to hear about it!(that’s the great thing about a blog we can all have different opinions, share, and learn from each other)
OK, so on to the subject line of this blog – Yes, I’m totally bored with the conversation on Distribution! That might sound strange coming from someone who has actually worked in Distribution for over 10 years, runs a website on it, and wrote a book about it, but here’s where I’m at — the conversation on Distribution is so played out and at times is presented by certain ‘experts’ (who have never actually worked in Distribution themselves) as a depressing endeavor. Of course they would disagree and say they are painting a ‘rosy’ picture for you, one where you control your own destiny, but come one let’s face it – who of you out there wants to make films for pennies and scrape by financially year after year, aiming for the bottom, not paying your cast and crew, all in the name of having more control over your art? What?
What I’m proposing is this – I’d like to take the conversation to another level. I’m going to take a more holistic approach to filmmaking in 2011 and instead of focusing just on the Distribution side of things, let’s change the discussion to how we can make films that are even worthy of distribution in first place. Let’s talk about how to leverage technology and the internet to finance, market, and sell our films and marry that with the traditional system so that we can stand apart from the crowd. Who’s with me on this?
This year I’m writing the 2nd edition of my book “Insiders Guide To Independent Film Distribution” and boy a lot has changed since I wrote the first edition in 2007. At that time, I was the only person talking about Distribution. I had just come from the trenches of actually working in distribution for many years (as a sales agent and before that in the agency world) and so it represents the cold hard truth of what was happening at that time. Interesting thing is that even though much has changed since then, much has stayed the same – which is why I still sell a lot of copies of that book to this day because of its no nonsense back to basics approach. BUT the publishers are eager for me to get a second edition out there and that’s one of the big projects I’ll be pushing through the first part of this year. And believe me, I’m going to spend a lot of time in this new edition talking about making films that naturally lend themselves to both traditional and non-traditional forms of distribution and what your options are on every level.
And this very same theme will guide all my teachings on Film Specific, my workshops, my newsletters, and blog posts.
So join me in leaving the boring, depressing, distribution-only-centric mindset of 2010 behind, and elevating to a more uplifting conversation of making films the right way – using every resource at our fingertips including ‘new’ and ‘old’ and creating a ‘third place’ and a ‘third way’ for filmmaking.
So with that, I’ll leave you to digest what I’ve said and then I’d love to hear what YOU think below in the comments section. If you have any suggestions of what you’d like me to delve more deeply into in this realm that I’m talking about, just shout it out and I’ll do my best to accommodate. Thanks!